Tips for Running a Successful Social Media Campaign
Social media marketing is deemed one of the most effective means of customer retention in the digital age. Knowing that over 80% of people in the U.S. are in social medial, it’s a smart idea for marketers to meet them right here.
If you have a business that you would like to promote through social media marketing, here are tips to help you out:
Start with a plan.
Yes, you need a plan, and you have to start it with a goal. This is the best way to begin any project for that matter. Do you want to increase your leads? A certain volume of sales? Of course, attaining that goal requires that you know whom you’re addressing yourself to (your audience) and whom you’re up against (your competitor). When you have created and shared your content, you now have the opportunity to interact with your audience. Lastly, make sure you review your campaign’s progress using tools, and learn from your weaknesses.
Drive your campaign with keywords.
A successful social media marketing campaign is has a lot to do with targeting the right keywords. Good thing you can use tools that help you determine which keywords these are. This is be immensely helpful to your overall SEO campaign, whose main goal is to put you in front of people who are likely to be your customers.
Create a good profile.
Like many others, you may have taken this for granted, but making sure your profile is complete can add to your campaign’s success. In all the platforms you’re using, each of your accounts should have an original photo and/or cover photo, a well-chosen username, a helpful bio and contact info. This should be effective for search engines, as well as for your own specific audience. Obviously, if your profile isn’t suited to your target demographic, it’s useless.
Create optimized content.
Whether you prefer original or curated content, it will always be king in social media optimization. Original content is something you have created yourself, while curated content is content shared by everyone else online. Whichever you want to use, make sure to take advantage of all platforms you have access to, but make it a point to keep things looking fresh (for instance, you can use photos to make your point in one platform, and text in another).
We all know how big a role social media plays in successful marketing campaigns, but the process requires time – tons of it, in fact. You have a whole business to think about beyond your image on Facebook or Twitter.
This is why you’ll probably want to hire a social media optimization company to do the job for you. This will make sure that you spend most of your precious time running your business, which is your main task anyway.