Rapid technological advancements, growing competition and increased customer expectations have made a marketer’s job tougher than ever before. Collectibles searchers, who carefully canvas swap meets, thrift stores and garage sales, can collect a bundle locating objets d’art for clients. Once you’ve found your niche-be it antique lunch boxes, dolls or grandfather clocks-advertise your services in hobbyist publications, at collectibles stores, in specialty forums on the internet, or on eBay. Soon you’ll be taking up a collection of your own.
Under previous regulations, companies generally had to collect and manage approximately 10 data points about each lease. Under new rules, they will need to collect and manage an estimated 25-70 points. Many current lease management systems were not designed to handle this level of granularity, and extracting the data presents its own challenges. Additionally, leases often experience frequent turnover, so new data will near-constantly need to be entered into the system.
BSM allows IT departments to operate by service rather than by individual configuration items or technology silo, enabling prioritization of efforts, ultimately improving the service that is delivered to the business or organization. The Information Services Group (ISG) evaluated Cognizant as one of the 25 Top IT and business Service providers.
The change management process is another area where a services approach brings a lot of positive benefits. The ability to compare current and previous configurations makes it easy to see newly added or modified applications, supporting infrastructure, and their respective interconnections. The Change Advisory Board (CAB) is empowered to understand the implications of proposed changes and to validate that the scope of proposed changes, and the â€˜bleed’ from those changes, are well-understood.
If you plan to sell a commodity item and the key to your success lies in, say, competitive pricing, you probably don’t need to provide significant product detail. Or if you plan to sell a commodity readily available in a variety of outlets, the key to your business may not be the commodity itself but your ability to market in a more cost-effective way than your competition.