Rapid technological advancements, growing competition and increased customer expectations have made a marketer’s job tougher than ever before. Additionally, newer technologies such as service-oriented architectures (SOA), virtualization , cloud computing , portal frameworks , grid architectures , and mashups within an organization make troubleshooting and monitoring of business services very difficult. 5 A single business process or service may be supported by a number of composite applications, all of which could be dependent on a diverse set of distributed computing and communications elements. 6 An isolated issue anywhere in this complex web may impact one or more tasks in the business process. Traditional network management systems and technology-centric monitoring approaches are incapable of determining the business impact of an issue in such a complicated infrastructure environment. This has given rise to application performance management and the real user monitoring (RUM) technology that now monitors the end user experience (EUE) in real-time.
For busy parents, finding a good nanny isn’t child’s play. Nanny-placement agents-who screen applicants, check references, match personalities, and set schedules-provide clients an invaluable service by saving them considerable time and worry. In the cycling rental business example we’ve been using, products and services could be a relatively simple section to complete or it could be fairly involved. It depends onÂ the nature of the products the company plans to rent to customers.
Business managers today expect you to leverage technology in ways that will make the business more innovative. To meet their expectations, you need to understand new technology directions so you can unleash the power technological innovations, not only to increase the effectiveness of business processes, but also to open up new business opportunities with creative new services and products. Your goal now must be to reinvent IT, making it a partner in the business.
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