Rapid technological advancements, growing competition and increased customer expectations have made a marketer’s job tougher than ever before. If Blue Mountain Cycling Rentals plans to market itself as a provider of high-end bikes, describing those bikes-and the sources for those bikes-is important, since “high-end cycling rentals” is intended to be a market differentiation. If the company plans to be the low-cost provider, then describing specific brands of equipment is probably not necessary.
Business services are delivered to customers, supporting their needs, sometimes through the support for a business process or directly supporting a service or product delivered to end customers. A business service may be supported by one or more IT service(s), and may consist almost entirely of IT services especially where the IT service is directly customer-facing. Examples include online banking and online shopping.
Blue Mountain Cycle Rentals will provide a comprehensive line of bicycles and cycling equipment for … Read MoreRead More →