Study: My Understanding of Resources

The Reputation Kylie Jenner Has On Social Media

The influence celebrities have on social media should not be undervalued. This is because of the follower base they have.For Instance, a tweet by Kylie Jenner toward Snapchat made it lose billions of dollars in a months’ time. A huge group of people liked her status whether the post was planned for or not.As Stated below, Kylie Jenner uses her social media marketing power in the following ways.

Kylie uses her social media influence to promote products and the companies. Before the tweet that Kylie Jenner posted, Snapchat losing billions was apparent just that the stakeholders were unable to see it. This can be accredited to how a large number of users were abandoning the platform to other competitive social media platform with the same concept.Thus her tweet only brought the matter into light. This, therefore, serve as an indicator to social media companies to depend on celebrities and endorse them because of the play a significant role to their users. Hiring these celebrities will, therefore, bring more users.

Success in cosmetics is another way she uses her online marketing skills. According to the US Presort statistics, a large number of people turn to online researching of a particular brand of a product before using it. However, in cases where a celebrity is behind a particular product, people especially fans will be compelled to use that brand hence leading to its success. Hence Jenner’s make up trademark name achieved millions in a period of not more than two years. For this reason, celebrities with the calibre of Kylie Jenner promoting a brand will make their followers and other people to use the product. Her success in cosmetics can be attributed to the way she produced a few numbers of product for her initial cosmetics line. The Forbes fame she acquired encouraged her to the opening up of the cosmetics business.

Being a businesswoman and a mother, Kylie Jenner uses her marketing skills to prove that women can do better.Since childhood, being a businesswoman seemed to be impossible and that these kind of women were incapable of raising a family. Therefore, Jenner proves this stereotypes wrong by using her social media prowess. Because Kylie Jenner is on the verge of becoming a mother, She, therefore, uses her cosmetics to come up with brands that mainly targets mothers. Being that there is a great impact that arises from the brand in relation to outward forces and inner growth, Jenner’s products users were not affected even after the decision to focus on mothers.This has really contributed to a major cosmetics Boost as there are brands that are baby-inspired products for mothers.