Rapid technological advancements, growing competition and increased customer expectations have made a marketer’s job tougher than ever before. Turn to your clients. If you have even a tiny handful of customers, they may be your best source of candid feedback on whether your product or service idea is appealing. RevTrax in New York City offers technology that makes it possible for retail clients to measure how their digital promotions are affecting in-store sales. After winning early clients such as Jackson Hewitt and Walgreens, chief operating officer Seth Sarelson and his co-founders paid close attention to cues from such customers to assess the market for their technology. Sometimes clients can help you see the largest business opportunities,â€ he says. In response to feedback from one client, RevTrax expanded from providing data only on the results of affiliate marketing to many forms of digital marketing, such as email marketing. The company, founded in 2008, now has grown to more than 60 employees.
Business has never been clearer for window washers. Grab your bucket, squeegee, and glass-cleaning solution, and rap at the dirty windows of local businesses and residences alike. Add repeat customers, and you’ll soon be on a winning streak. The matrix is far from complete and is understandably debatable. My objective was to share some examples using two types of service providers across an x-y axis.
The service desk is the single point of contact for IT Support, managing incidents and service requests, and handling communication with users. Automated ticket tracking, routing, and email notifications help resolve issues and requests efficiently, and self-service access for users helps them find answers to common problems quickly. With the right tool set your service desk can improve IT and business processes across the organization to run more efficiently.
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