WhatsApp is gearing up to finally monetize its messaging app by charging large enterprise businesses for tools to better communicate with customers. As information technology in organizations grew more complex, it became evident there was a need for a more elaborated way to manage it. With the evolution of it capabilities from exotic additions in an otherwise human based process to full blown services available on demand as the organization requires, the challenge for effective it management has become to align technical capabilities with business goals and strategies. The purpose of this research is to go over the different paradigms focused on managing IT services based on business objectives. We first present a baseline concept of some relevant terms such business service and business service management, to ease the overview of several frameworks. We then describe one direction to which current research in the field is heading and finally we present a set of criteria we use to evaluate and compare all the considered frameworks and find their weaknesses and strengths.
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We bring our global industrial-strength Application Management capabilities, modernized for a cloud world, together with our world-class cloud and mobile-powered Enterprise Application and Systems Integration skills. The integration of DevOps Innovation Services and Agile practices, along with IBM Design Thinking and a world of talent, enables us to deliver continuous innovation with speed, quality, and at the cost point required to keep clients at the top of their game.
WhatsApp began testing verified accounts for businesses a week ago. Conversations with businesses are encrypted and they can be blocked. Interestingly, if a business isn’t already in your phone number contacts, its name will appear as whatever they register themselves as instead of their number. This could allow WhatsApp to create a business search engine with optional sponsored results, or let businesses cold-message people, possibly for a fee.
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