Rapid technological advancements, growing competition and increased customer expectations have made a marketer’s job tougher than ever before. If Blue Mountain Cycling Rentals plans to market itself as a provider of high-end bikes, describing those bikes-and the sources for those bikes-is important, since “high-end cycling rentals” is intended to be a market differentiation. If the company plans to be the low-cost provider, then describing specific brands of equipment is probably not necessary.
Business services are delivered to customers, supporting their needs, sometimes through the support for a business process or directly supporting a service or product delivered to end customers. A business service may be supported by one or more IT service(s), and may consist almost entirely of IT services especially where the IT service is directly customer-facing. Examples include online banking and online shopping.
Blue Mountain Cycle Rentals will provide a comprehensive line of bicycles and cycling equipment for all ages and levels of ability. Since the typical customer seeks medium-quality equipment and excellent services at competitive prices, we will focus on providing brands like Trek bikes, Shimano footwear, and Giro helmets. These manufacturers have a widespread reputation as mid- to high-level quality, unlike equipment typically found in the rental market.
We have created an exceptional work environment that embraces diversity and inclusion, giving back to our communities, and a truly vibrant and energizing work space. We foster collaboration, strong values, camaraderie, and high standards in all we do. Your work-life balance and overall wellbeing are important to us. Here, you will find a company-wide commitment to our customers, our communities, and our most important asset – our people.
Since 2003, Cognizant successfully supports companies in making their business processes more productive and efficient. Therefore we rely on the experience of local and international markets and we count some of Switzerland’s best established global players from sectors like financial services, insurance, life sciences and pharmaceutical, manufacturing and retail & consumer goods among our client base. Moreover we have strong working relationships with federal and cantonal authorities as well as productive partnerships with leading universities.